Data privacy

Data privacy statementand and Data privacy notice

1. Contact details of the responsible authority and Data protection officer

1.1  Responsible authority:

Metabowerke GmbH
Metabo-Allee 1
D-72622 Nürtingen

Tel.: +49 (7022) 72 0


Metabo Power Tools SA (Pty.) Ltd.
P.O. Box 4360
1610 Edenvale

(+27) 11-37 29 600
(+27) 11-45 34 163

1.2  Data Protection Officer:

Metabowerke GmbH
Metabo-Allee 1
D-72622 Nürtingen

2. Purpose of processing

2.1 Consent (Art. 6 Sec. 1a GDPR)

Your personal data will be processed for specific purposes (e.g. sending our newsletter via E-mail after clicking on the confirmation link that will be sent to you, transfer of data in the group to another third party, evaluation of data for marketing purposes) if you have consented for the same.

2.2 Contractual or pre-contractual obligations (art. 6 Section 1b GDPR)

We process personal data, the information of which is necessary for fulfilling a contract that holds you as the contracting party, or for carrying out pre-contractual measures, which are performed at your request, e.g. using our website contact form. The purposes of data processing are oriented towards the specific contract (e.g. sales contract, delivery contract, work contract) and can include evaluations, consultation and the execution of other actions, among other things. As a part of your application, the information provided by you (e.g. Résumé, certificates) will be processed by the authorities involved in the application process (e.g. Human resources department, Head of Specialist Department). We process personal data of employees for the purpose of employment relationship, if it is necessary to do so for the decision regarding the reason for employment or after the reason for employment for its implementation or termination or for exercising or fulfilling the rights and obligations of the representation of the employees’ interests arising from a law or a collective agreement, a company agreement or a service agreement. Moreover, we process personal data including special categories of personal data of employees, for the purpose of the employment relationship on the basis of collective agreements.

2.3 Statutory provisions (Art. 6 Section 1c GDPR)

Data is processed on the basis of a legal obligation for preventing fraud and money laundering, for fulfilling tax-related inspection and reporting obligations and the information to authorities.

2.4 Balancing of interests (Art. 6 Section 1f GDPR)

In order to maintain our or third party legitimate interests, data is processed for specific reasons after weighing the interests beforehand, e.g. to ensure domiciliary right, to safeguard legal claims, to investigate criminal offences, to determine the risks of non-payment, optimised product development, optimised customer approach for advertising purposes (including sending information by post), optimised requirements planning or to ensure data security. As a part of the weighing of interests, data is passed on in the group (for a current overview of the group, refer to:--> Link)

3. Advanced data processing as a part of the usage of the website

3.1 Active contents

We use active Java Script contents on our websites such as Google Maps from external providers such as Google Inc. These external providers obtain personal information on your visit to our website by opening our website. You can prevent this from happening by installing a Java-Script-Blocker such as the Browser Plugin ‘NoScript’ ( or by disabling the Java Script in your browser. This can lead to functional limitations on websites visited by you.

3.2 Warranty registration and registration for further services

The processing (e.g. collection, transmission and use) of personal data helps to justify and implement the warranty payments (e.g. XXL warranty) as well as our further services, particularly "All-In-Service" and "Full-Service". In addition, the processing takes place for potential recalls of Metabo products.

3.3 Newsletter and Marketing Automation

You can subscribe to the Metabo newsletter through our website. If you have subscribed to the newsletter, we will send you interesting information, offers and news on Metabo and our products. You can revoke your consent to the use of your data for advertising purposes at any time. We use Newsletter2Go for sending our newsletter, an offer of Newsletter2Go GmbH, Nürnberger Str. 8, D-10787 Berlin. Newsletter2Go provides analytical tools that help to make statements on the success of the newsletter shipments and uses Google Analytics for the same. These analyses are based on each group and are not used by us for assessing the newsletter recipients individually. Refer to the Data protection regulations of Newsletter2Go for more information We also use the Marketing Automation Tool ClickDimensions, an offer of ClickDimensions LLC 5901, Peachtree Dunwoody Road, Suite B500, Atlanta GA 30328, USA. This tool can be used to evaluate diverse activities on our website for marketing purposes. Refer to the Data protection regulations of ClickDimensions for more information

3.4 Contests

We use personal data when organising contests, which is essential for carrying out the contest, for example, for sending prizes, as well as a part of weighing interests according to Point 2.4.

3.5 Online application

You can apply for our job offers by using our online application portal. If our talent pool is interested in applications, we ask the applicants for their permission to save them longer. You can always refuse to save your data further. For the technical implementation of the application, we use the online application portal of Persis GmbH, Theodor-Heuss-Str. 5, 89518 Heidenheim.

3.6 Shopping portal for Metabo specialist dealers

You have the option of registering with us as a Metabo specialist dealer using our form. After inspecting your given details, you will be contacted by our Sales team and will be released for the purchase portal, where necessary. The portal itself is an offer of nexMart GmbH & Co. KG, Gropiusplatz 10, 70563 Stuttgart.

3.7 Supplier portal

Suppliers registered with us will get access to the stocks after logging in through this portal.

3.8 Cookies

Our website uses cookies. Cookies are small files that are stored on the hard disk of the user's device who accesses our web server. When you visit our website again, they permit a unique identification of your computer system and can be used to analyse your use of our website. Cookies can also contain personal data.

Our website can also be visited without agreeing to the use of cookies. You can decline the use and delete cookies at any time by effecting corresponding settings on your device. If you decide against the use of cookies, it could be that not all functions of our website are available or only to a limited extent.

The use of cookies and also their refusal or deletion is bound to the device and the respective browser used. Therefore, you must carry out the cookie settings for each of your devices and when using several browsers also for each browser separately.

In the cookie consent banner, you agree to the use of all cookies by clicking on the button "ACCEPT ALL". Via the checkboxes "Advanced features and statistics" or "Personalisation and marketing" and the button "SAVE AND CONTINUE" you can approve or reject the cookies of the respective categories. Via "Show more details" you can select individual cookies. You can revoke or change your settings any time via the link "Cookie settings".

Please note that when deactivating cookies, their functions (e.g. analytics or marketing measures) are no longer executed.

We are using the following categories of cookies:

3.8.1 Essential information

These cookies are essential for the function of the websites. Without these cookies we cannot offer you our services. We are allowed to set these cookies even without your consent.

- Description: We use this cookie to identify the user session between two mouse clicks
- Provider: metabo
- Storage duration: Session end

- Description: We use this cookie to identify the user language between two mouse clicks
- Provider: metabo
- Storage duration: Session end

- Description: We use this cookie to identify the user session between two mouse clicks
- Provider: metabo
- Storage duration: Session end

- Description: This cookie is required for the storage and output of country-specific information
- Provider: metabo
- Storage duration: 24 hours

- Description: This cookie is required for the storage and output of language-specific information.
- Provider: metabo
- Storage duration: 24 hours

- Description: This cookie collects the articles visited for display in the "My Metabo" area
- Provider: metabo
- Storage duration: 30 days

- Description: This cookie collects articles that were placed on the ""My Metabo"" watch list.
- Provider: metabo
- Storage duration: 30 days

- Description: This cookie collects the articles that were placed in the "My metabo" article comparison.
- Provider: metabo
- Storage duration: 30 days

3.8.2 Advanced features and statistics

These cookies facilitate the operation and improve the functions of the website, or they collect information about how you use our website. They help us to improve what we offer you:

Google analytics cookies: Analytical and statistical cookies from Google

The collection of anonymised user statistics facilitate the development of our website. Following a detailed list:


If you activate the advanced features and statistics, you consent to our use of Google Analytics on our websites, a web analysis service of Google Inc., 1600 Amphitheatre Parkway, Mountain View, CA 94043 USA, hereinafter referred to as "Google". Google Analytics uses so-called "cookies", which are text files that are stored on your computer to permit an analysis of your use of the website. The information generated by the cookie about your visit to this website are usually transmitted to a Google server in the USA and stored there. Google assures that in the event of activating the IP anonymisation on this website, your IP address will be shortened before within member states of the European Union or in other contracting states to the agreement on the European Economic Area. Only in exceptional cases will the full IP address be transmitted to a Google server in the USA and shortened there. On order of the operator of this website, Google will use this information to analyse your use of the website, compile reports about the website activities and to provide the website owner with other services connected to the website use and the Internet use. Google assures that the IP address transmitted by your browser within the scope of Google Analytics will not be joined with other data held by Google. You can prevent storage of the cookies by means of a corresponding setting in your browser software. However, we would like to point out that it could be that you will not be able to use all functions of this website. Furthermore, you can prevent the collection by Google of the data generated by the cookie with reference to your use of the website (incl. your IP address), as well as to prevent the processing of this data by Google. For this purpose, download the available browser add-on from the following link and install it.

Refer to for more information (general information on Google Analytics and data protection).

We would like to point out that Google Analytics is expanded by the gat._anonymizeIp(); code on this website in order to ensure an anonymised collection of IP addresses (so-called IP Masking).

- Description: Analytical cookie from Google Analytics to differentiate between users to collect statistical data on user behaviour.
- Provider:
- Storage duration: 2 years

- Description: Analytical cookie from Google Analytics to differentiate between users to collect statistical data on user behaviour.
- Provider:
- Storage duration: 1 minute

- Description: Analytical cookie from Google Analytics to differentiate between users to collect statistical data on user behaviour.
- Provider:
- Storage duration: 24 hours


3.8.3 Personalisation and marketing

These cookies are used by us or third party providers to save and/or retrieve data with regard to your use and interaction with their online services, and to provide you with targeted relevant information.

Marketing cookies: advertisement and marketing cookies by Google and Google partner networks

These cookies expand and facilitate the use of this page, connected Google services and provide the basis for personalise offers. A detailed list can be found below.


If you select comfort cookies, you grant your consent to use on our page videos from YouTube, a video service of YouTube, LLC, 901 Cherry Ave., San Bruno, CA 94066, USA, hereinafter referred to as "YouTube". If you visit one of our pages equipped with a YouTube plugin, a connection to YouTube servers is established after you have given your consent. The YouTube server is informed which of our sites you have visited. If you are logged in with your YouTube account, you permit YouTube to assign your surfing behaviour directly to your personal profile. You can prevent this by logging out of your YouTube account.

More information on the handling of user data can be found in the privacy policy of YouTube at

Personalisation and marketing in detail:

- Description: Advertisement and analysis cookie from Facebook to be able to personalise offers
- Provider:
- Storage duration: 90 days

- Description: Advertisement and analytical cookie from Facebook to be able to personalise services
- Provider:
- Storage duration: 90 days

- Description: Google uses so-called SID and HSID cookies that record the Google account ID and the last time of login of a user in digitally signed and encrypted form. The combination of these two cookies permits Google to block many types of attacks. For example, Google stops attempts to steal information from forms that you have completed on websites.
- Provider:
- Storage duration: 1 year

- Description: Marketing/analytical cookie from Google
- Provider:
- Storage duration: 30 days

- Description: Security cookie from Google (here YouTube) to authenticate users, prevent fraudulent use of login information and protect user data from access by unauthorised persons."
- Provider:
- Storage duration: 10 years

- Description: Security cookies from Google to authenticate users, prevent fraudulent use of login information and protect user data from access by unauthorised persons.
- Provider:
- Storage duration: unlimited

- Description: Marketing/analytical cookie from Google
- Provider:
- Storage duration: 5 minutes

- Description: Advertisement cookie from DoubleClick Network. Google uses different domains to set cookies that are used in Google advertising products.
- Provider:
- Storage duration: 1 year

- Description: In the browsers of most Google users there is a setting cookie called "NID". The cookie is included in requests that are sent by the browsers to Google websites. The NID cookie includes a unique ID through which Google stores your preferred settings and other information, in particular your preferred language (e.g. German), how many search results are to be displayed per page (e.g. 10 or 20) or if the Google SafeSearch filter is to be activated.
- Provider:
- Storage duration: 6 months

- Description: These cookies are used by Google to individually customise advertisement in Google products (e.g. Google Maps)
- Provider:
- Storage duration: 30 days

- Description: Google uses these cookies to ensure that Google can collect user information for videos that are hosted by YouTube.
- Provider:
- Storage duration: 1 year

- Description: This Google cookie is used to prevent that the browser sends this cookie together with cross-location request for cross-page calls.
- Provider:
- Storage duration: Session end

- Description: Google uses these cookies to ensure that Google can collect user information for videos that are hosted by YouTube, or for maps that are integrated via Google Maps.
- Provider:
- Storage duration: 1 year

- Description: Google cookies to store user-defined settings
- Provider:
- Storage duration: 2 days

- Description: Statistical cookie from Google AdSense to determine the effectiveness of advertisements
- Provider:
- Storage duration: 90 days


3.9 Use of Social Plugins from Facebook, Twitter, Google+, Instagram, XING and LinkedIn 


Social Plugins (“Plugins”) of social networks are used on our website.

The Plugins are not unrestricted, but are integrated into the page only by using a HTML link so as to increase the protection of your data when visiting our website. This integration ensures that no connection is established with the servers of the respective social network provider when opening a page of our website. Click on one of the buttons, a new window of your browser opens and the page of the relevant service provider opens, where (where necessary, after entering your Login data) you can activate the Like or Share button. Please follow the providers’ data privacy notice to know the purpose and scope of data collection and the further processing and the use of the data by the providers on their pages as well as your rights regarding this and setting options for protecting your privacy.

Social Media Data Privacy


3.10 Anonymous or pseudonymous options for use

You can visit our websites without sharing your personal data. Pseudonymised usage data is not compiled with the data of the pseudonym holder. Pseudonymous usage profiles are not created.


4. Categories of recipients

In order to fulfil the planned purposes, different departments can access the required data in our company. The data processors appointed by us can obtain data for certain purposes, e.g. for IT services, for destructing files and marketing. In addition, public authorities, credit and finance service institutes, lawyers and tax consultants or credit agencies can be other recipients of personal data.

5. Transmission to a third country or to an international organisation

Data is transmitted to third countries only if this is essential or required by law to execute a contract, if you have given us your consent or if this results from the collective agreement or from the company agreement, e.g. as a part of a group data transfer. In addition, it must not be ruled out that an IT service provider from a third country (e.g. USA) could gain access to personal data in rare cases. Otherwise, no personal data will be transmitted to third countries or to an international organisation.

6. Duration of storing data

We save personal data for the duration of the contractual relationship. Moreover, the legal limitation periods are usually of three years. After the selection procedure for applicants is over, we usually delete your data within three months, if no employment takes place in our company. The different retention and documentation obligations arising from the Commercial Code (HGB) and the Tax Code (AO) are applicable, which are up to ten years.

7. Right of Access, Right to Rectification, Erasure, Limitation, Data Portability

You have the Right of Access by the Data Subject according to Art. 15 GDPR, Right to Rectification according to Art. 16 GDPR, Right to Erasure according to Art. 17 GDPR, Right to Restriction of Processing according to Art. 18 GDPR, and the Right to Data Portability according to Art. 20 GDPR. The limitations according to §§ 34 and 35 Federal Data Protection Act (BDSG) apply to the right of access and right to erasure.

8. Revocation of consent

You can revoke a granted consent at any given time. You can oppose the sending of our newsletter by clicking on the unsubscribe link in the newsletter. Please note that your revocation works only for the future.

9. Existence of a Right to lodge a complaint

Moreover, you have the right to lodge a complaint with a Data Protection supervisory authority (Art. 77 GDPR in conjunction with § 19 BDSG).

10. Obligation to provide data

You must provide only that information, which is essential for creating, implementing and terminating a contract or that we are required to collect by law. If you do not provide the essential information and documents to us, we may not commence or continue the business relationship you have requested.

11. Automated decision-making in an individual case

We primarily do not use any fully-automatic decision-making for commencing and implementing the business relationship. If we use these procedures in individual cases, we will inform you about the same, if this is prescribed by law.

12. Profiling

We process a part of your data automatically with the objective of evaluating certain personal aspects (profiling), e.g. evaluation for target-oriented customer approach, need-based advertising including market and opinion research and scoring or rating. The evaluation may include data on the payment history (e.g. account turnovers, accounting balance) as well as criteria such as industry membership and experiences from the previous business relationship.

13. Categories of personal data

For example, we process the following categories of personal data: Person master data, contract master data, contract implementation and contract termination data, order data, data for fulfilling legal obligations, data on credit-worthiness, scoring data/rating data, advertising data and sales data, data on your usage of our offered tele-media (e.g. time of opening our websites, apps or newsletter, pages clicked by us or entries) as well as other data that is equivalent to the stated categories.


14. Data sources

We process the data obtained from you as a part of our business relationship in the same way as the data transmitted permissibly to us by other third parties. On the other hand, we collect data from publicly accessible sources (e.g. yellow pages and list of debtors, commercial register, press).


Information on your Right to Object Art. 21 General Data Protection Regulation (GDPR)


Right to object related to an individual case


You have the right to file an objection against the processing of personal data concerning you on grounds resulting from your particular situation, which is carried out on the basis of Article 6 Section 1e GDPR (Processing of data in public interest) and Article 6 Section 1f GDPR (Processing of data based on the weighing of interests); this also applies to a profiling based on this provision. If you file an objection, we will no longer process your personal data, unless we can prove compelling legitimate grounds for processing, which outweigh the interests, rights and liberties or if the processing helps to assert, exercise or defend legal claims.


Right to object processing of data for the purpose of direct advertising


We process your personal data to operate direct advertising. You are entitled to file an objection against processing of personal data concerning you at all times for the purpose of such advertisement; this also applies to profiling, as far as it is directly related to such direct advertising. If you object to the processing for purposes of direct advertisement, then we will no longer process your personal data on such grounds. The objection can be filed informally and should be preferably addressed to:


Metabowerke GmbH
Metabo-Allee 1
D-72622 Nürtingen



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