OUR BRAND IDENTITY
- Day after day, Metabo products prove their efficiency in professional use - in the hardest of conditions - worldwide.
- Where professionals give their best, they have to be able to rely 100% on a partner, even more: They have to trust that partner.
- Therefore "when it matters" is the core thought of our new international brand appearance, which shows the use of our tools on construction sites all over the world - authentic, illustrative, genuine.
- The appearance supports this with a powerful and brand-specific delivery.
Metabo receives Superbrand Award for excellent brand management
An independent jury elected Metabo as one of the 51 most powerful brands in Germany from 1,250 brands. For over 20 years the worldwide largest brand marketing organisation has been awarding the best and most powerful brands at international level.
The assessment criteria consists of:
- Brand dominance
- Customer loyalty
- Goodwill (display of trust which a reference group shows to a brand)
- Entire brand acceptance